Regardless of personal taste and feelings towards the movies, Marvel Studios are still creating well-respected and grounded pieces of cinema and will continue to shape Hollywood base on these ideals for years to come.īy giving the fans what they want to see – strong female leads and movies that tastefully feature issues that reflect the broader mood of the world – Marvel will continue to sell tickets well into the future, shaping the minds of future generations and ultimately making superheroes “cool” again (not like they aren’t already, mind). Fans are attached to these characters, they root for them to succeed and will always go to the cinema to watch their latest adventure. Marvel Studios has successfully introduced a generation of cinemagoers to a host of rich and diverse characters. Introducing Thanos in a post-credits Easter egg for the fans was another bold move, as it re-engaged the fans and encouraged them to return to the cinemas once more.
Positioned as the ‘series finale’ of Phase 1, Avengers Assemble brought the Avengers together and introduced fans to Thanos: the overarching villain of the MCU. This continued through the subsequent Phase 2 and 3, with Phase 4 due to kick off when Spiderman: Far From Home is released in the summer. The events of the first Iron Man movie went on to influence 2011’s Captain America: The First Avenger and Thor, before all the characters introduced in Phase 1 came together in 2012’s Avengers Assemble. Jackson at the end of Iron Man as the formidable Nick Fury was a smart move – knowing that fans would flock back to the cinema to find out what part he was going to play. Feige had already started planning the future of the MCU after Iron Man was released. Thankfully, Executive Producer, Kevin Feige and the rest of the team at Marvel knew it could be done, through careful planning and execution. Keeping an international fanbase engaged in a franchise that now spans more than twenty films in more than a decade is no mean feat. The movie challenged institutional bias, characters made unsubtle digs at oppressors, while giving the audience a holistic perspective on black life and traditions.Ĭredit: Giphy A 10-year challenge for the ages Made at a time where Black Panther shouldn’t have had to have felt groundbreaking, it still was. King T’Challa is protected by the Dora Milaje, an all-women guard who protects the throne, while Shuri (T’Challa’s sister, played by Letitia Wright) is one of the brightest minds in Wakanda, responsible for the latest technological advancements and the development of her brother’s Black Panther suit. Many of the strongest characters in Black Panther were women.
Not only did the film prove that African-American narratives had the power to generate profits from all audiences, but it also unsubtly challenged many of the issues raised with Hollywood in recent years – and it’s still now the ninth highest-grossing film of all time. What makes the MCU work so well is attributed to the fact that Marvel Studios embrace both the comics and the movies – instead of taking inspiration directly from the pages of the comic book only.ĭespite being a generally excellent film, Black Panther was the first big-budget superhero movie with an African-American Director and a predominantly black cast. And, when you think about the standard of the early Spiderman films (we won’t mention Spiderman 3) and the flop that was Edward Norton’s The Incredible Hulk, it’s incredible to think that superhero movies still have a place in today’s popular culture. Growing up in the early 2000s, Tobey McGuire’s Spiderman is now engrained in my brain (even if it is highly likely I was too young to be watching it), as is the Power Rangers, Teenage Mutant Ninja Turtles and the various animated incarnations of Batman and the X-Men.
From Iron Man to last year’s gut-wrenching Avengers: Infinity War (the twentieth movie in the franchise), every film made under the Marvel Studios banner has been met with commercial success, grossing more than $400million on average. Ten years, 20 movies, $14billion grossed worldwide… what is it about these superhero movies that makes Marvel Studios so revolutionary?įew production houses have seen success on the scale of Marvel Studios, overseen by Executive Producer, Kevin Feige.
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